February 18, 2010

Simulated Mama

The mamaRoo

An eternity of incoherent noises. Blurred visuals. Unformed thoughts. That’s the reality of an infant’s life and, let’s face it, it makes The Diving Bell and the Butterfly look like a P-Diddy party.

So who can blame the poor things for requiring constant entertainment? Your sad, sorry arms, for starters. With muscle failure just around the corner, the mamaRoo from 4moms could not have come at a better time.

While swings only go back and forth or side to side and Jumperoos don’t start kicking in until baby achieves head control, the mamaRoo baby seat is designed specifically for newborns and the mothers who can only take so much of them. With five different motions that mimic your loving arms, the mamaRoo will step in whether you want to google an ex-boyfriend or just stress-eat your way through a bag of Sea Salt & Vinegar Popchips.

Available for pre-order at fireflyfurnishings.com.