October 7, 2009

Don’t Keep Bono Waiting

(Bugaboo) Red

You emailed IHOP urging them to use cage-free eggs. You always stop for Greenpeace activists. And if you picked up the phone to hear Matt Damon’s voice asking you to help food insecure children, you certainly wouldn’t need Bono to get on the line before reaching for your wallet.

Bugaboo feels the same way, that’s why they’re the first company to throw all of their support behind the rockstar-by-day-humanitarian-crusader-by-night’s (Red) campaign. That’s right, as of October 1, Bugaboo has pledged to donate 1 percent of their total revenue to (Red). So from now on, whenever you buy Bugaboo, you are contributing to The Global Fund to help eliminate AIDS in Africa.

To celebrate the new alliance, Bugaboo has also come out with a special collection of (Bugaboo) Red products that will proclaim your support for Africa’s HIV-afflicted women and children whenever you take baby for a stroll.

Available at neimanmarcus.com.